Skype is hiring 3 monkeys to re-educate consumers on how VoIP works. See no evil, hear no evil, speak no evil.

"Internet phone market leader Skype has taken on new PR advice as the company aims to 're-educate' consumers on how VoIP works. 3 Monkeys Communications has been handed a B2B and consumer brief for the UK. It will also co-ordinate Skype's other agencies worldwide. The London agency will support Skype's press office, with account director Tristan Pineiro overseeing a team of six....   

3 Monkeys worked on a project with Skype last year as part of its work with mobile giant 3. After helping to launch the 3 Skypephone, the agency was invited to pitch for a larger chunk of the business. Incumbent agency Six Degrees will remain on board for project work. Both report to Skype head of global PR Imogen Bailey. 3 Monkeys recently launched sister agency Challenger Brand PR, in its Oxford office, to deal with conflict clients (PRWeek, 30 April). " source.

I hope we are talking about these three wise monkeys... Looking forward to see their policy on how they deal with Skype blogs....

Will it be the story of see no evil. hear no evil, speak no evil ?

Maybe the 3 monkeys should start running a blog themselves (to learn what it means...), because that is apparently the pressure-whole via which all what is "solved and addressed" on the Skype forum comes out.

Maybe take a skype ID also...

Here is one of the PR problem to start tackling : More Blundering in the Skype "Community".

Company : 3 Monkeys